Google’s Creative Lab has been around for a few years but the concept has been a transformative one for the company and a model that schools should consider.
The Creative Lab
Google, which had been known more for their search than their advertising, has made a large impact in the digital media scene over the past few years. Their multi-disciplinary team in the Creative Lab has been responsible for some very critically acclaimed work including, their “Google Chrome Speed Tests“, “Wilderness Downtown“, and “Parisian Love“.
Projects like these have transformed Google’s image. The Creative Lab has been an opportunity to infuse creative talent into an Internet company while also training the “creatives” on the power of Google. Those who work in the Creative Lab stay for a year or two before being sent back into their respective industries. By following such a model, Google has been able not only train up and coming designers and writers on the power of Google but reap the benefits of their talent.
Bringing the Creative Lab to schools
The power of the Creative Lab has been in the fact that it has helped transform Google into a force in the digital media world.
Why can’t the same be done in schools?
It could be a “Teach For America” for creatives. Innovators and designers will spend two years working within a school to help bring innovation and an understanding of design thinking into schools while in turn they are trained as educators. The schools benefit by having access to amazing creatives who can help transform the experience of learning in an academic institution while the creatives benefit by being trained as educators. After a stint in a school, the creatives return to their professional worlds with an understanding of education that many dedicated to helping lack.
Far too often I meet very creative people who want to make a difference in the world of education but do not understand schools. By developing a program like this, a school will give those passionate creatives an opportunity to make a difference the world of education and in turn become a much more informed public. This type of work would provide an opportunity to solve two problems:
- The need for schools to truly embrace a different way of thinking when it comes to learning
- Create more informed social entrepreneurs, innovators, and designers
The Google Creative Lab has transformed Google into a powerful player in the advertising and media space. Schools can benefit from the same approach. Design and innovation are becoming more important in our schools and this is a great opportunity to create more “teachers” while benefiting from the power of creativity and innovation.
If anyone is interested in such an idea, let me know and lets dream this up together.