Contemporary Marketing

Contemporary Marketing

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CONTEMPORARY MARKETING 16E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Sixteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. Available with InfoTrac Student Collections Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Apple, a€ Fast Company,, accessed May 8, 2012; Larry Dignan, a€œFive Not-So-Obvious Reasons Why ... Apple Corporate Strategy from the iPad 3, a€ folmAs/urofico. at, March 31, 2012,; Jodi Grainick, ... a€œBoeing Signs Record $22.4 Billion Order with Lion Air, a€œ Reuters, February 14, 2012, WWW. ... Company website,, accessed May 22, 2012.

Title:Contemporary Marketing
Author: Louis Boone, David Kurtz
Publisher:Cengage Learning - 2013-01-01

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