Expanding Disciplinary Space: On the Potential of Critical Marketing

Expanding Disciplinary Space: On the Potential of Critical Marketing

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Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss the eclectic character and potential of the critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing, marketing ethics, postcolonial epistemic ideology in marketing, marketing theory, and marketing for community development. The text is essential reading for all those interested in contemporary developments in marketing theory and practice irrespective of the discipline from which they originate. This book was originally published as a special issue of the Journal of Marketing Management.Several models havebeen developed for measuring customer-perceived service quality. ... The quality measurement surveys utilised by the FI are largely based on quality determinants similar to the general scales, as suggested by theanbsp;...

Title:Expanding Disciplinary Space: On the Potential of Critical Marketing
Author: Douglas Brownlie, Paul Hewer, Mark Tadajewski
Publisher:Routledge - 2014-10-14

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