Instructor's resource manual with transparency masters and video guide, Consumer behavior, third edition, Michael R. Solomon

Instructor's resource manual with transparency masters and video guide, Consumer behavior, third edition, Michael R. Solomon

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Identify the ritualized aspects of football that are employed in advertising. ... singing school/team songs, cheers, the aquot;wave, aquot; half-time entertainment (including performance by the marching band), etc. ... The instructor might assign students to consider examples of either fad or classic products so that these differences can beanbsp;...


Title:Instructor's resource manual with transparency masters and video guide, Consumer behavior, third edition, Michael R. Solomon
Author: Shaw, Richard D. Shaw, Michael R. Solomon
Publisher: - 1995-12-08
ISBN-13:

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