Review Copy
As a result, its stock price fluctuated wildly a far more than other computer firms, such as IBM. ... The lesson here is that beta may at times be misleading when used with individual companies. ... Thus, the moral of the story is to exercise common sense ... the only relevant risk a the rest can be diversified away, and (2 ) the required rate of return, k, equals the risk-free rate, kr, ... For example, if the required return is 15 percent and risk-free rate is 5 percent, the risk premium is 10 percent.
| Title | : | Review Copy |
| Author | : | Arthur Keown, John D. Martin, J. William Petty, David F. Scott |
| Publisher | : | Prentice Hall - 2002-10-01 |
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