Thank You for Arguing

Thank You for Arguing

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Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Ciceroa€™s three-step strategy for moving an audience to actionA‘as well as Honest Abea€™s Shameless Trick of lowering an audiencea€™s expectations by pretending to be unpolished. But ita€™s also replete with contemporary techniques such as politiciansa€™ use of a€œcodea€ language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including: The Eddie Haskell Ploy Eminema€™s Rules of Decorum The Belushi Paradigm Stalina€™s Timing Secret The Yoda Technique Whether youa€™re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of todaya€™s most popular online language mavens, ita€™s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way. From the Trade Paperback edition.Marketers use a kind of syllogism all the time in Venn diagramsa€”those interlocking circles in PowerPoint ... Suppose the automotive designers at Ford came out with a new muscle car called the Priapic, designed to appeal to testosterone-challenged men aged twenty-five to forty. ... Most political labeling falls under this kind of logic, with candidates trying to shove one another like sumo wrestlers intoanbsp;...

Title:Thank You for Arguing
Author: Jay Heinrichs
Publisher:Three Rivers Press - 2008-02-12

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